We would like to take this opportunity to introduce
Whiteice Network | 360° Recruitment Service Provider
as an emerging Recruitment Company based at Ahmedabad - Gujarat | INDIA.
We have a position matching your profile. Requirement is as follows.
Before Applying For This Position, Please Read Full Description Carefully....
Marketing Manager – WNSMM11112025
Company Overview
The company is set to play a very important role in transforming the existing infrastructure landscape. The road ahead may be challenging, but the future with electric mobility at its core is filled with exciting possibilities. They are determined to leverage the immense opportunities presented by e-Mobility to create a cleaner, smarter, and more sustainable world. As they continue to expand, they seek passionate and driven professionals who share our vision for the future of mobility.
Job Overview
Key Responsibilities
- Develop, plan, and implement comprehensive marketing strategies to promote products, services, and strengthen brand visibility in the e-Mobility and infrastructure market.
- Conduct in-depth market research to identify emerging trends, customer needs, and competitor activities across B2B and B2C segments.
- Define and own the e-Mobility brand narrative — emphasizing innovation, reliability, scalability, and environmental impact.
- Craft compelling messaging and positioning strategies that establish the company as a pioneer in infrastructure-led electrification.
- Align marketing with engineering and operations teams to support infrastructure rollouts, charging hubs, fleet electrification, and strategic partnerships in tier-1 and tier-2 cities.
- Develop and execute integrated go-to-market (GTM) strategies for new products, services, and geographical expansions.
- Design and manage multi-channel marketing campaigns (digital, social, influencer, events, and partnerships) targeting both consumer and enterprise audiences.
- Collaborate with automakers, fleet operators, real estate developers, energy firms, and government bodies to build strategic marketing partnerships.
- Oversee the creation of high-quality marketing materials — brochures, presentations, advertisements, videos, and web content.
- Manage digital marketing activities, including SEO, SEM, PPC, social media, and email marketing to drive lead generation and online engagement.
- Plan and execute product launches, trade shows, industry conferences, and promotional events to enhance visibility and customer interaction.
- Lead public relations initiatives and media engagement to position company leadership as authoritative voices in sustainable transportation.
- Develop and implement “Charge for Change” and other CSR campaigns to promote sustainability and community awareness.
- Monitor and analyze campaign performance metrics, preparing regular reports with insights, ROI, and optimization recommendations.
- Manage marketing budgets, ensuring efficient allocation of funds and maximum return on investment.
- Drive demand generation through innovative lead funnels, ROI calculators, and content marketing assets like whitepapers, case studies, and webinars.
- Conduct pricing and packaging analysis to position infrastructure products (AC/DC fast chargers, battery swapping stations, etc.) competitively in the market.
- Oversee website management and user experience to optimize content, navigation, and conversion rates.
- Manage influencer collaborations and digital advocacy to enhance credibility and audience reach.
- Develop and execute crisis communication playbooks to address issues like grid reliability or service disruptions.
- Collaborate with government bodies (NITI Aayog, MoP, State EV Cells) for policy advocacy and representation in industry forums.
- Participate in and lead consortiums or alliances (e.g., India Energy Storage Alliance) to promote charging protocol standardization.
- Support sales enablement by creating effective sales tools, presentations, and product training modules.
- Lead market segmentation and customer profiling to tailor marketing strategies for different buyer personas.
- Build brand consistency across all marketing channels and ensure alignment with corporate mission and sustainability goals.
- Manage the company’s digital ecosystem, including data-driven performance dashboards (CAC, LTV, conversion rates, and charger utilization metrics).
- Provide regular competitive analysis to track brand positioning, pricing trends, and emerging technologies.
- Plan and execute trade marketing and retail activation campaigns in premium channels and commercial spaces.
- Establish and lead loyalty and retention programs to enhance post-sale engagement and customer satisfaction.
- Hire, train, and mentor a high-performing marketing team, including digital, content, and field marketing specialists.
- Manage relationships with external creative, PR, media buying, and event agencies with well-defined KPIs and OKRs.
- Maintain close collaboration with sales, product, and finance teams to align marketing objectives with overall business goals.
- Create a continuous feedback loop with ground teams for real-time insights, enabling agile marketing decisions and campaign improvements.
Key Skills
- Strategic Marketing Planning: Expertise in developing and executing multi-year marketing strategies aligned with business growth and infrastructure goals.
- Brand Development & Management: Strong ability to build and sustain impactful brand positioning with consistent messaging across all channels.
- Go-to-Market (GTM) Strategy: Skilled in launching new products, services, and regional expansions through integrated B2B and B2C campaigns.
- Digital Marketing Expertise: Hands-on experience in SEO, SEM, PPC, social media, influencer marketing, content marketing, and performance analytics.
- Performance & Data Analytics: Proficiency with Google Analytics, CRM dashboards, Tableau/Power BI, and attribution modeling to measure CAC:LTV and campaign ROI.
- Market Research & Competitive Analysis: Strong understanding of e-Mobility market dynamics, customer insights, and competitor benchmarking.
- B2B & B2G Marketing: Proven expertise in marketing to fleet operators, real estate developers, OEMs, and government agencies.
- EV Ecosystem Knowledge: Deep understanding of charging standards (CCS2, CHAdeMO, GB/T), V2G integration, TCO modeling, and grid management.
- Regulatory & Policy Awareness: Familiarity with FAME, PLI schemes, and state-level EV incentives; ability to collaborate with NITI Aayog, MoP, and EV cells.
- Infrastructure Product Marketing: Skilled in promoting hardware and software solutions such as AC/DC chargers, battery swapping stations, and telematics platforms.
- Content Strategy & Storytelling: Ability to craft compelling narratives, white papers, and case studies that communicate technical concepts in simple, engaging terms.
- Public Relations & Media Management: Expertise in managing media relations, PR campaigns, and positioning the company as a thought leader in sustainability.
- Event & Trade Marketing: Proven record of managing trade shows, exhibitions, and government forums to boost brand visibility and partnership opportunities.
- Lead Generation & Demand Creation: Experience in building integrated lead funnels, nurturing prospects, and optimizing conversions across multiple channels.
- Partnership & Ecosystem Marketing: Ability to co-create campaigns with OEMs, utilities, smart city projects, and sustainability organizations.
- CSR & Community Engagement: Skilled in designing sustainability-driven initiatives such as “Charge for Change” and public EV literacy campaigns.
- Customer Experience & Retention: Proficient in developing loyalty programs, subscription-based offerings, and post-sale engagement strategies.
- Budgeting & ROI Management: Strong financial acumen in planning, allocating, and tracking marketing budgets for maximum return on investment.
- Data-Driven Decision Making: Adept at turning analytics into actionable insights for continuous campaign improvement.
- Crisis & Reputation Management: Ability to manage brand communication during service disruptions, misinformation, or regulatory challenges.
- Sales Collaboration & Enablement: Experienced in creating sales tools, training modules, and market entry strategies in sync with sales objectives.
- Cross-Functional Collaboration: Excellent coordination with engineering, product, operations, and business development teams.
- Leadership & Mentoring: Strong capability to lead, inspire, and develop marketing professionals and external partners toward shared goals.
- Agency & Vendor Management: Experience handling creative, digital, PR, and event agencies with defined KPIs and OKRs.
- Strategic Thinking & Problem Solving: Analytical approach to addressing challenges and identifying market opportunities in the evolving EV landscape.
- Adaptability & Market Agility: Comfortable operating in fast-changing, ambiguous environments; quick to pivot strategies as markets evolve.
- Communication & Presentation Skills: Exceptional ability to articulate ideas, present marketing outcomes, and influence internal and external stakeholders.
- Sustainability & ESG Awareness: Understanding of global reporting frameworks (GRI, TCFD) and their importance in attracting ESG partnerships.
- Regional & Cultural Sensitivity: Capable of designing regional language campaigns (Hindi, Tamil, etc.) to drive adoption in tier-2 and tier-3 markets.
- Mission-Driven Mindset: Passionate about e-Mobility, cleaner air, and sustainable infrastructure for a better future.
Salary
₹60000/- to ₹90000/- pm (Best in the Industry for Qualified Candidate)
Industry
Electric Mobility Industry
Age Limit
Maximum 40 Years
Education
Any Graduate / MBA in Marketing / Business Administration / Mass Communication / Strategy / International Business / Relevant required with the Marketing and Sales Management Skills can apply for this position… Electric Mobility / EV / Automotive / Renewable Energy / Infrastructure sectors / Relevant industry knowledge on Priority…
Experience
Minimum 3 to 6 years of proven experience in Marketing Management, preferably in Electric Mobility / EV / Automotive / Renewable Energy / Infrastructure sectors. Strong background in B2B / B2C marketing, brand management, and digital strategy. Experience with EV infrastructure, government projects, or sustainability initiatives will be an added advantage. Electric Mobility / EV / Automotive / Renewable Energy / Infrastructure sectors / Relevant industry experience on the priority…
Location
Ahmedabad - Gujarat | India
Note
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Contact us today to know how you can
Contact us today to know how you can
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How to Apply
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Call us on mention numbers OR Mail Us with the Subject Line Marketing Manager
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Whiteice Network | 360° Recruitment Service Provider
whiteicenetwork.in | jobs@whiteicenetwork.in | #whiteicenetwork
Call Us on : 9510356364
Related Keywords
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