
- Drive B2B and project sales to achieve monthly, quarterly, and annual revenue targets.
- Develop new business opportunities across residential, commercial, hospitality, retail, and institutional projects.
- Build and maintain strong relationships with architects, interior designers, developers, builders, contractors, consultants, and PMCs.
- Develop and expand the Architect & Designer (A&D) network to generate continuous project opportunities.
- Identify upcoming projects through market mapping, project tracking, networking, referrals, and industry contacts.
- Generate qualified leads and convert them into active sales opportunities.
- Drive specification selling by presenting products, samples, technical capabilities, finishes, textures, and customized solutions.
- Conduct regular client meetings, architectural firm visits, product presentations, and project-site visits.
- Understand project requirements, design concepts, BOQs, budgets, specifications, and timelines to recommend suitable solutions.
- Manage the complete sales cycle from lead generation and qualification through quotation, negotiation, order closure, and post-sales follow-up.
- Prepare professional quotations, proposals, product presentations, samples, mock-ups, and customized solution proposals.
- Coordinate with Design, Technical, R&D, Production, Projects, Operations, and Marketing teams for project requirements and execution.
- Coordinate with contractors, applicators, purchase teams, and project consultants to ensure smooth order execution.
- Maintain and continuously develop a strong sales and project pipeline with accurate opportunity status and closure forecasts.
- Maintain accurate CRM records covering leads, client interactions, enquiries, quotations, specifications, orders, and project progress.
- Monitor competitor products, pricing, market trends, customer preferences, and emerging architectural material trends.
- Identify new market segments, territories, customer groups, and project opportunities for business expansion.
- Provide management with regular sales forecasts, market intelligence, competitor insights, visit reports, and performance updates.
- Participate in exhibitions, trade shows, architect meets, design events, networking forums, and product presentations to generate business.
- Develop and manage relationships with dealers, distributors, channel partners, and other strategic business partners where applicable.
- Negotiate pricing, commercial terms, payment conditions, and project requirements while protecting company margins.
- Coordinate with Finance and Operations teams for order status, collections, outstanding payments, and commercial commitments.
- Maintain strong post-sales relationships to generate repeat business, referrals, cross-selling, and long-term accounts.
- Resolve customer queries and coordinate internally to address delivery, quality, technical, and project-related issues.
- Achieve key KPIs covering sales revenue, new client acquisition, project pipeline, specification wins, conversion rate, collections, repeat business, and territory growth.
- Proven expertise in B2B sales and business development within the building materials, architectural products, construction, or interior solutions industry.
- Strong experience in project sales and specification selling, with the ability to influence product selection during the design and planning stages.
- Established network and strong relationship-building capabilities with architects, interior designers, developers, builders, contractors, consultants, and project stakeholders.
- Proven ability to generate, qualify, and convert new business leads and project opportunities into profitable sales.
- Strong understanding of building materials, architectural products, premium surfaces, designer concrete, UHPC, wall panels, cladding, breeze blocks, and facade solutions.
- Strong solution-based and consultative selling skills, with the ability to recommend customized solutions based on client and project requirements.
- Proven ability to manage the complete project sales cycle, from lead generation and site visits through quotation, negotiation, order closure, and post-sales follow-up.
- Strong negotiation and commercial skills, including pricing, margins, commercial terms, value engineering, and deal closure.
- Excellent client relationship and key account management skills, with a focus on customer retention, repeat business, and long-term partnerships.
- Strong ability to develop and manage an active sales pipeline, prepare forecasts, and consistently achieve revenue and sales targets.
- Proven ability in market mapping, territory development, project identification, and new market expansion.
- Strong knowledge of market trends, competitor activities, pricing, customer preferences, and emerging opportunities within the architectural and building materials sector.
- Excellent product presentation and demonstration skills, with the ability to communicate technical and aesthetic product benefits effectively.
- Proficiency in CRM systems, lead management, sales reporting, forecasting, and pipeline tracking.
- Strong cross-functional coordination skills, working effectively with Design, Technical, R&D, Production, Projects, Operations, and Marketing teams.
- Excellent communication, presentation, networking, influencing, problem-solving, and relationship-building skills, with a target-oriented and customer-focused approach.
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