We would like to take this opportunity to introduce
Whiteice Network | 360° Recruitment Service Provider as an emerging Recruitment Company based at Ahmedabad - Gujarat | INDIA.
We have a position matching your profile. Requirement is as follows.
Before Applying For This Position, Please Read Full Description Carefully....
Performance Marketing Executive – WNMPME19052025
Company Overview
The Company is a pioneer in the Machine Manufacturing Sector, specializing in CO2 Laser Machines, Fiber Laser Machines, CNC Routers, and Digital Printing Technology. Their products include cutting-edge solutions such as Laser Engraving Machines and Laser Marking Machines, catering to a diverse range of industries. With a strong emphasis on innovation, precision, and customer satisfaction, they have established a reputation as a market leader in advanced manufacturing technologies.
Job Overview
They are seeking a Performance Marketing Executive to drive lead generation and digital visibility for their advanced machine manufacturing solutions, including CO₂ Laser Machines, Fiber Lasers, CNC Routers, and Digital Printers. The role involves planning and optimizing paid campaigns across Google, Meta, and LinkedIn to reach industrial clients and promote our cutting-edge technologies.
Key Responsibilities
- Craft comprehensive performance marketing strategies across paid search, social media, display ads, and retargeting.
- Set clear marketing objectives, identify industrial target audiences, and determine the most effective digital channels.
- Own all paid advertising efforts across platforms like Google Ads, LinkedIn Ads, and industry-specific portals.
- Conduct in-depth keyword research focused on laser engraving, CNC routing, and digital printing technologies.
- Create, launch, and manage paid campaigns with a focus on lead generation and ROI.
- Continuously monitor, analyze, and optimize ad performance to meet KPIs like CPL, CTR, and conversion rates.
- Plan and execute SEO strategies in collaboration with SEO specialists to boost organic visibility in SERPs.
- Develop and manage targeted social media ad campaigns (e.g., LinkedIn, Facebook) with audience segmentation by industry and job role.
- Design engaging ad creatives that highlight machine benefits and industrial applications.
- Execute display advertising campaigns and use retargeting to re-engage visitors and nurture leads.
- Regularly analyze performance using tools like Google Analytics, ad dashboards, and CRM platforms.
- Generate insightful weekly/monthly reports with actionable data and strategy recommendations.
- Conduct A/B testing on creatives, landing pages, and targeting to improve campaign effectiveness.
- Collaborate with the web development team to optimize landing pages for better conversions and user experience.
- Manage marketing budgets strategically across all paid channels to maximize ROI.
- Stay updated with the latest performance marketing trends and machine manufacturing industry shifts.
- Work closely with the sales team to align lead generation with sales goals and share actionable lead insights.
- Coordinate with content and product marketing teams for integrated and impactful campaigns.
- Implement and manage marketing automation tools for lead nurturing and workflow efficiency.
Key Skills
- Deep understanding of digital marketing channels (paid search, social media, display, retargeting).
- Proven ability to plan, manage, and optimize paid advertising campaigns.
- Strong keyword research and competitive analysis skills relevant to the industrial and manufacturing sectors.
- Ability to write compelling ad copy and optimize creatives for performance.
- Effective budget allocation and ROI-focused campaign management.
- Expertise in Google Ads, Meta (Facebook/Instagram) Ads, LinkedIn Ads, and other B2B ad platforms.
- Strong grasp of B2B lead generation and qualification strategies.
- Knowledge of SEO, SEM, and funnel optimization techniques.
- Experience in A/B testing for ads, landing pages, and audience targeting.
- Proficiency in Google Analytics, Tag Manager, and CRM tools (e.g., Zoho, HubSpot).
- Familiarity with marketing automation tools for lead nurturing and workflow streamlining.
- Understanding of landing page optimization and conversion rate best practices.
- Analytical mindset with the ability to interpret data and generate actionable insights.
- Experience in tracking and reporting KPIs such as CTR, CPL, and conversion rates.
- Excellent written and verbal communication skills for internal and external collaboration.
- Strong project and time management capabilities.
- Creative thinking with attention to detail in design, copy, and targeting strategies.
- Proactive problem-solving attitude and ability to work independently.
- Keen interest or background in the manufacturing, machinery, or industrial technology domain.
- Up-to-date with current trends and tools in performance marketing and B2B advertising.
- Experience in promoting high-value machinery, capital equipment, or technical products is a plus.
Salary
₹20000/- to ₹50000/- pm (Best in the Industry for Qualified Candidate)
Industry
Machinery Manufacturing Industry
Age Limit
Maximum 35 YearsEducation
Any Graduate with Performance Marketing and related Industry knowledge can apply for this position... Manufacturing Industry related Performance Marketing knowledge on Priority...
Experience
Minimum 1 to 4 years of experience as a Performance Marketing Executive can apply for this position... Manufacturing Industry related Performance Marketing Experience on Priority...
Location
Ahmedabad - Gujarat | India
How to Apply
Call us on mention numbers OR Mail Us with the Subject Line Performance Marketing Executive
If you are eligible for this requirement then please message us on our
WhatsApp Number 9510356364 with your updated resume.
Support Team,
Whiteice Network | 360° Recruitment Service Provider
whiteicenetwork.in | jobs@whiteicenetwork.in | #whiteicenetwork
WhatsApp Number : 9510356364
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