The Audio-Visual (AV) Sales Manager is responsible for driving business growth by selling Audio-Visual (AV) Technology and Unified Communication (UC) solutions. The role involves developing relationships with corporate clients, system integrators, consultants, channel partners, and distributors to generate new business and achieve sales targets. Responsibilities include solution-based B2B sales, key account management, business development, proposal preparation, contract negotiation, and coordination with technical teams to deliver successful AV and collaboration projects. Strong communication, negotiation, and customer relationship management skills are essential.
- Drive business growth by achieving assigned sales, revenue, and profitability targets for Audio-Visual (AV) and Unified Communication (UC) solutions.
- Identify, qualify, and convert new business opportunities across target industries and markets.
- Develop and execute strategic sales plans for assigned territories, verticals, and key accounts.
- Build and maintain strong relationships with corporate clients, system integrators, consultants, architects, distributors, and channel partners.
- Expand and manage the channel partner ecosystem to increase market reach and business opportunities.
- Manage key customer accounts to ensure long-term relationships, customer retention, and repeat business.
- Identify upselling and cross-selling opportunities within existing customer accounts.
- Understand customer requirements and recommend customized AV and Unified Communication solutions.
- Conduct client meetings, site visits, and solution discovery sessions to identify business opportunities.
- Deliver product demonstrations, presentations, workshops, and proof-of-concept (PoC) sessions.
- Prepare and present techno-commercial proposals, quotations, BOQs, and RFP/RFI responses.
- Present solution value propositions and commercial offers aligned with customer requirements.
- Lead commercial negotiations, pricing discussions, and contract finalization to secure profitable business.
- Manage the complete sales cycle from lead generation and opportunity qualification to order closure and payment collection.
- Coordinate with pre-sales, engineering, design, project, and technical support teams to develop and deliver effective solutions.
- Ensure smooth project execution, installation, delivery, and successful customer handover.
- Maintain accurate CRM records, sales forecasts, opportunity pipelines, and management reports.
- Monitor market trends, customer requirements, competitor activities, and emerging AV and UC technologies.
- Collaborate with marketing and product teams on lead generation campaigns, product feedback, and sales enablement initiatives.
- Ensure high levels of customer satisfaction through proactive communication, timely follow-up, and after-sales support.
- Represent the company at exhibitions, trade shows, seminars, networking events, and customer meetings.
- Develop strategic relationships with consultants and industry influencers to secure early project specifications.
- Ensure compliance with company policies, commercial guidelines, contractual obligations, and quality standards.
- Achieve monthly, quarterly, and annual sales KPIs while maintaining healthy profit margins.
- Continuously enhance product knowledge, industry expertise, and solution-selling capabilities to support business growth.
- Strong expertise in B2B solution selling and consultative sales.
- Proven business development, lead generation, prospecting, and new client acquisition skills.
- Excellent corporate sales, enterprise sales, and key account management capabilities.
- Strong relationship management skills with corporate clients, system integrators, consultants, channel partners, and distributors.
- Sound knowledge of Audio-Visual (AV) and Unified Communication (UC) technologies and solutions.
- Ability to understand customer requirements and recommend customized technology solutions.
- Expertise in techno-commercial proposal preparation, quotations, BOQs, and RFP/RFI/RFQ management.
- Excellent contract negotiation, commercial acumen, pricing strategy, and deal-closing skills.
- Strong sales pipeline management, territory planning, CRM management, and sales forecasting abilities.
- Excellent communication, presentation, interpersonal, and stakeholder management skills.
- Strong market research, competitor analysis, and business intelligence capabilities.
- Ability to coordinate effectively with pre-sales, engineering, project, technical, and support teams.
- Strong analytical thinking, problem-solving, strategic planning, and decision-making abilities.
- Customer-focused approach with excellent client relationship management and after-sales support skills.
- Self-motivated, target-driven, adaptable, and capable of working independently under pressure.
- High level of professionalism, integrity, commercial awareness, and commitment to achieving business objectives.
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