Whiteice Network | 360° Recruitment Service Provider as an emerging Recruitment Company based at Ahmedabad - Gujarat | INDIA.
We have a position matching your profile. Requirement is as follows.
Before Applying For This Position, Please Read Full Description Carefully....
Digital Marketing Executive – WNSDME24062025
Company Overview
The Company is a leading IT MNC committed to delivering innovative software solutions and digital transformation services globally. With a presence in multiple countries, their expertise spans across cloud computing, enterprise applications, AI-driven solutions, and advanced analytics. They believe in pushing the boundaries of technology and empowering businesses with cutting-edge digital experiences.
Job Overview
They are seeking a highly creative and data-driven Digital Marketing Executive to join their dynamic marketing team. The ideal candidate will be responsible for planning, executing, and optimizing digital marketing strategies across various online platforms to enhance brand visibility, generate leads, and drive measurable business growth. This is a fantastic opportunity for a marketing professional with strong analytical skills and a passion for technology.
Freshers can also apply for this position...
Key Responsibilities
- Develop and implement integrated digital marketing strategies aligned with business goals, IT products, and global service offerings.
- Plan and execute digital campaigns across platforms including Google Ads, LinkedIn, Facebook, Instagram, Twitter, and other IT-focused ad networks.
- Conduct detailed market research and competitor analysis (both international and Indian markets) to inform campaign strategies and identify emerging trends.
- Define clear digital marketing objectives and KPIs such as lead generation, brand visibility, website traffic, and MQL to SQL conversion rates.
- Manage the digital marketing budget to ensure optimal resource allocation across all channels for maximum ROI.
- Conduct keyword research tailored to IT solutions and optimize content, landing pages, and web assets for SEO.
- Monitor SEO performance, keyword rankings, and organic traffic; implement continuous improvements based on Google algorithm updates and industry best practices.
- Design and manage SEM/PPC campaigns including bid strategies, audience targeting, and performance A/B testing to drive qualified leads.
- Develop a robust content marketing strategy focused on blogs, whitepapers, case studies, e-books, infographics, webinars, and videos targeted at IT decision-makers.
- Collaborate with technical teams, SMEs, and content writers to create accurate, compelling, and value-driven content.
- Ensure all content is SEO-optimized and consistent with the brand's tone, style, and messaging guidelines.
- Build and execute social media strategies to grow the brand’s presence on platforms like LinkedIn, Twitter, Facebook, YouTube, and India-specific platforms like ShareChat if applicable.
- Create and manage a social media calendar, design engaging content, and run targeted paid campaigns to reach B2B audiences.
- Monitor social interactions, perform social listening, and manage the company's online reputation effectively.
- Plan, segment, and execute targeted email marketing campaigns including newsletters, promotional emails, and drip sequences for lead nurturing and client engagement.
- Monitor email campaign performance metrics (open rate, CTR, conversion rate) and optimize for better engagement and conversions.
- Collaborate with web development teams to maintain and optimize a user-friendly, mobile-responsive, lead-generating company website.
- Regularly update website content to ensure it reflects current offerings and market trends in IT services and solutions.
- Use tools like Google Analytics, Google Search Console, HubSpot, and other BI tools to analyze website and campaign performance.
- Track, interpret, and report on digital marketing KPIs and performance metrics, converting data into actionable insights.
- Continuously refine strategies and campaigns based on performance analysis to maximize results and ROI.
- Present periodic reports and strategic recommendations to stakeholders and senior management.
- Coordinate with cross-functional teams (sales, product, development, creative) to ensure campaign alignment with business objectives and cohesive brand communication.
- Liaise with external agencies for creative production, ad buying, or specialized campaign support when required.
- Stay current on digital marketing technologies, tools, and best practices relevant to the IT industry and adopt innovative solutions.
- Build and enhance the company’s digital brand presence, ensuring consistent messaging and visual identity across platforms.
- Support the creation and promotion of thought leadership content to establish the company as a domain expert in key IT verticals.
Key Skills
- Search Engine Optimization (SEO) – on-page, off-page, technical, local SEO.
- Search Engine Marketing (SEM) / PPC – Google Ads, LinkedIn Ads, bid & audience management.
- Keyword Research – using tools like SEMrush, Ahrefs, Google Keyword Planner.
- Content Marketing – blogs, whitepapers, case studies, webinars, solution briefs.
- Copywriting – for web, ads, email, social media, IT-specific communication.
- Social Media Marketing – LinkedIn, Twitter, Facebook, Instagram, YouTube.
- Social Media Advertising – targeting, budgeting, analytics, B2B focus.
- Email Marketing & Automation – Mailchimp, HubSpot, Salesforce Marketing Cloud.
- Drip Campaigns & Segmentation – for lead nurturing and engagement.
- Campaign Management – planning, execution, monitoring, and optimization.
- A/B Testing – for ads, emails, and landing pages.
- Landing Page Optimization – UI/UX principles, CTAs, performance improvement.
- Web Analytics – Google Analytics (GA4), Google Search Console, HubSpot.
- SEO Tools – SEMrush, Ahrefs, Moz, Ubersuggest.
- Google Ads & Google Tag Manager.
- Social Media Tools – Hootsuite, Buffer, Meta Business Suite.
- Email Tools – Mailchimp, Constant Contact, Sendinblue.
- CMS Platforms – WordPress, Drupal.
- CRM Tools – HubSpot, Zoho CRM, Salesforce.
- Marketing Automation Platforms – HubSpot, Marketo, Pardot.
- Basic HTML/CSS – for minor edits and landing page adjustments.
- Graphic Design Tools – Canva, Adobe Photoshop, Illustrator.
- Video Tools – Adobe Premiere Pro, basic editing skills.
- Data Analysis & Interpretation – for campaign optimization.
- KPI Tracking – traffic, CTR, conversions, MQL to SQL.
- ROI & ROAS Optimization.
- Report Creation – dashboards, presentations, campaign reviews.
- Advanced Excel/Sheets for campaign tracking and analysis.
- Knowledge of IT Products & Services.
- Understanding of B2B Lead Generation Strategies.
- Familiarity with Sales Funnel – MQL to SQL process.
- Awareness of IT Industry Trends & Buyer Personas.
- Strong Written & Verbal Communication.
- Strategic Thinking & Commercial Awareness.
- Time Management & Multitasking.
- Attention to Detail.
- Adaptability & Continuous Learning.
- Team Collaboration – across sales, tech, product, creative teams.
Salary
₹20000/- to ₹30000/- pm (Best in the Industry for Qualified Candidate)
Industry
IT Industry
Age Limit
Maximum 30 YearsEducation
Any Graduate / Relevant with the knowledge of Digital Marketing can apply for this position... Digital Marketing Experience in IT is on Priority...
Freshers can also apply for this position...
Experience
Minimum 0 to 2 years of experience as a Digital Marketing Executive / Relevant can apply for this position. Digital Marketing Experience in IT is on Priority...
Location
Ahmedabad - Gujarat | India
How to Apply
Call us on mention numbers OR Mail Us with the Subject Line Digital Marketing Executive
If you are eligible for this requirement then please message us on our
WhatsApp Number 9510356364 with your updated resume.
Support Team,
Whiteice Network | 360° Recruitment Service Provider
whiteicenetwork.in | jobs@whiteicenetwork.in | #whiteicenetwork
WhatsApp Number : 9510356364
PLEASE DON'T CHANGE THE MAIL SUBJECT LINE WHILE FORWARDING YOUR RESUME.
Also, kindly forward this mail to someone who might be interested in the
same & references are also welcome.
NOTE: IF NOT MATCHING TO YOUR CURRENT PROFILE THEN KINDLY DO NOT REPLY