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Whiteice Network | 360° Recruitment Service Provider as an emerging Recruitment Company based at Ahmedabad - Gujarat | INDIA.
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Marketing Manager – WNTMM02122025
Company Overview
The Company delivers reliable Elevator and Escalator Solutions backed by strong engineering and modern manufacturing. Focused on safety, quality, and innovation, it designs and installs vertical mobility systems for residential, commercial, and industrial needs. A skilled team and advanced facilities ensure products known for durability and long-term performance.
Job Overview
The Marketing Manager will play a key role in strengthening the company’s presence in the elevator and escalator industry. This role involves developing and executing marketing strategies that highlight the company’s reliable engineering, advanced manufacturing, and commitment to safety and innovation.
Key Responsibilities
- Develop and implement comprehensive marketing strategies to strengthen brand presence in residential, commercial, industrial, and infrastructure markets.
- Position the brand strongly around safety, engineering excellence, reliability, innovation, modern manufacturing, and long-term performance.
- Create and manage integrated marketing campaigns across digital, print, events, PR, and industry partnerships.
- Lead digital marketing activities including website management, SEO/SEM, LinkedIn campaigns, Google Ads, social media, email marketing, and WhatsApp Business.
- Generate high-quality B2B leads through targeted outreach, inbound campaigns, digital funnels, industry directories, and technical content.
- Conduct continuous market and competitor research on elevator codes, safety standards, price trends, and emerging vertical mobility technologies.
- Develop technical marketing materials such as brochures, datasheets, elevator and escalator catalogues, car interior guides, safety feature explainers, modernization proposals, case studies, and product videos.
- Plan and execute participation in industry exhibitions, trade shows, architect meets, builder events, real estate summits, and construction expos.
- Build and maintain strong relationships with architects, PMC firms, consultants, developers, interior designers, government bodies, and institutional clients.
- Collaborate with sales and engineering teams to create sales enablement tools including product comparisons, technical presentations, tender documents, proposals, and sales kits.
- Coordinate with designers, engineers, internal teams, and external agencies to deliver high-quality creatives, renders, videos, and marketing collateral.
- Ensure consistent communication and brand messaging across all customer touchpoints, highlighting safety compliance (EN/IS standards) and engineering superiority.
- Track, analyse, and report performance metrics including leads, conversions, CPL, ROI, brand visibility, and website traffic with actionable insights.
- Manage marketing budgets, vendor relationships, media buying, printing partners, and agency performance.
- Lead product launch campaigns for new elevator models, escalator variants, modernization solutions, and smart mobility technologies.
- Drive thought leadership through whitepapers, technical articles, webinars, industry content, and safety awareness initiatives.
- Support sales training with updated product knowledge, terminology guides, safety feature documentation, and pitch support materials.
- Oversee internal communications and employee branding to reinforce engineering, service excellence, and manufacturing quality.
- Maintain compliance with regulatory requirements, safety norms, government standards, and documentation guidelines.
- Gather customer feedback from installation and service teams to guide marketing strategies and product communication.
- Mentor and develop the marketing team, promoting creativity, technical understanding, and modern B2B marketing best practices.
Key Skills
- Strong understanding of elevator, escalator, and vertical mobility products.
- Technical acumen to translate engineering features into customer benefits.
- Product marketing expertise for technical and engineering-driven solutions.
- Industry knowledge of construction, real estate, and infrastructure sectors.
- Market research, competitor analysis, and customer persona development.
- B2B marketing expertise with long sales cycles and multi-stakeholder decision-making.
- Lead generation, demand creation, and full-funnel management (MQL to SQL).
- Campaign planning and execution across digital and offline channels.
- Digital marketing proficiency in SEO, SEM, PPC, social media, and email nurturing.
- Hands-on experience with Google Analytics, GA4, GTM, and CRM dashboards.
- Content strategy and oversight for brochures, case studies, white papers, and product videos.
- Proposal writing, tender documentation, and presentation preparation.
- Channel partner and dealer network management.
- CRM and marketing automation tools expertise (HubSpot, Zoho, Salesforce, Marketo).
- Account-Based Marketing (ABM) for architects, builders, developers, and consultants.
- Event and exhibition planning for real estate expos, infrastructure events, and trade shows.
- Sales collaboration and development of sales enablement tools.
- Strong communication and storytelling skills for both technical and commercial audiences.
- Excellent presentation and negotiation abilities.
- Analytical decision-making with strong data interpretation capability.
- Budget planning, optimization, and ROI tracking.
- Project management with cross-functional coordination across engineering, sales, and service teams.
- Brand development, positioning, and consistent message management.
- Go-to-Market (GTM) strategy and new product launch experience.
- Relationship building with architects, consultants, developers, and institutional clients.
- Ability to manage agencies, vendors, designers, and creative teams.
- Adaptability to fast-changing market dynamics and competitive environments.
- Leadership and team mentoring skills.
- Understanding of elevator industry safety standards such as EN 81 and IS 14665.
- Familiarity with BIM/Revit marketing and CPD-style presentations for architects.
- Creativity paired with a strong analytical mindset.
- Crisis communication and reputation management capability.
- Regional market and cultural understanding for targeted communication strategies.
Salary
₹70000/- to ₹100000/- pm (Best in the Industry for Qualified Candidate)
Industry
Elevator and Escalator Manufacturing Industry
Age Limit
Maximum 40 YearsEducation
Any Graduate / MBA in Marketing / Business Administration / Mass Communication / Strategy / International Business / Relevant required with the Marketing and Sales Management Skills can apply for this position… Elevator and Escalator/ Building Materials / Infrastructure / Relevant Industry related Marketing and Branding knowledge on Priority…
Experience
Minimum 4 to 6 years of proven experience in Marketing and Branding Management, preferably in Elevator and Escalator/ Building Materials / Infrastructure / Relevant Industries. Strong background in B2B / B2C marketing, brand management, and digital strategy. Experience with infrastructure, government projects, or residential and commercial construction will be an added advantage. Elevator and Escalator/ Building Materials / Infrastructure / Relevant Industry related Marketing and Branding Experience on Priority…
Location
Ahmedabad - Gujarat | India
Note
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Whiteice Network | 360° Recruitment Service Provider
whiteicenetwork.in | jobs@whiteicenetwork.in | #whiteicenetwork
Call Us on : 9510356364
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