Job Overview
- Develop and execute brand strategy for residential, commercial, and mixed-use high-rise projects.
- Define brand positioning, value proposition, tone of voice, and messaging at company and project level.
- Build long-term brand equity beyond individual developments.
- Act as brand champion to ensure consistency across all platforms and customer touchpoints.
- Lead project branding including project names, logos, taglines, and visual identity.
- Plan and manage branding for pre-launch, launch, and post-launch phases.
- Oversee site branding, hoardings, experience centers, sample flats, and launch events.
- Coordinate with architects, designers, developers, and agencies for brand alignment.
- Develop and approve marketing and sales collateral including brochures, presentations, walk-through videos, signage, and digital assets.
- Ensure all communication highlights project features, amenities, lifestyle positioning, safety standards, and compliance.
- Write and oversee content such as blogs, articles, PR pitches, case studies, and thought-leadership material.
- Manage brand presence across website, social media, property portals, email campaigns, and digital advertising.
- Ensure consistent storytelling and accurate project information across digital platforms.
- Build and manage relationships with media, journalists, influencers, and industry platforms.
- Monitor online reputation, media coverage, and brand sentiment.
- Align branding with customer experience across site visits, events, CRM communication, and post-sales touchpoints.
- Work closely with sales and leasing teams to deliver brand-aligned sales tools and presentations.
- Support sales enablement through pitch decks, proposals, and project showcases.
- Train internal teams on brand guidelines and brand promise.
- Conduct market research, consumer insights, and competitor analysis.
- Track real estate, construction, and design trends including sustainability and smart building practices.
- Use customer feedback and sales inputs to refine brand and communication strategies.
- Manage creative, digital, PR, and media agencies and external vendors.
- Coordinate with investors, consultants, and regulatory stakeholders where required.
- Ensure quality delivery, timelines, and brand compliance across partners.
- Plan, manage, and control branding and marketing budgets.
- Track KPIs such as brand visibility, awareness, lead quality, and campaign ROI.
- Prepare performance reports and strategic presentations for senior management.
- Proactively manage brand reputation for large-scale construction projects.
- Prepare and execute crisis communication plans for delays, issues, or reputational risks.
- Strong brand strategy development and positioning skills.
- Ability to craft long-term brand roadmaps aligned with business and project goals.
- In-depth understanding of real estate, high-rise construction, and infrastructure branding.
- Knowledge of residential, commercial, and mixed-use project marketing dynamics.
- Strong market research, consumer insight, and competitor analysis capability.
- Ability to identify target segments and tailor messaging for buyers, investors, and tenants.
- Excellent storytelling and messaging skills for lifestyle, architectural, and investment narratives.
- Strong content strategy and oversight across brochures, websites, videos, case studies, and presentations.
- Visual and design awareness to ensure high-quality branding, signage, renders, and imagery.
- Strong digital marketing knowledge including SEO, SEM, PPC, social media, email marketing, and lead funnels.
- Experience managing integrated marketing campaigns across digital, print, PR, events, and on-site activations.
- Ability to manage project launches, go-to-market strategies, and brand rollouts.
- Experience in managing agencies, vendors, designers, PR firms, and media partners.
- Strong stakeholder management skills with developers, architects, consultants, investors, and internal teams.
- Ability to coordinate with sales, design, CRM, engineering, and leadership teams.
- Strong customer experience and buyer journey mapping understanding.
- Data-driven mindset with ability to track KPIs, ROI, brand metrics, and campaign performance.
- Hands-on experience with analytics tools, CRM platforms, and marketing dashboards.
- Strong budget planning, cost control, and financial impact assessment skills.
- Excellent verbal and written communication skills.
- Strong presentation, pitching, and negotiation abilities.
- Leadership and team management capability, including mentoring and cross-functional collaboration.
- Strong project management skills to align branding timelines with construction milestones.
- Understanding of construction processes, safety standards, sustainability, and regulatory requirements.
- Ability to translate technical and engineering features into customer-friendly benefits.
- Strong reputation management and crisis communication capability.
- Ability to manage multiple projects simultaneously in fast-paced environments.
- High attention to detail to ensure accuracy in all brand and marketing communication.
- Adaptability to changing market conditions, regulations, and competitive landscapes.
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Brand Strategy, Brand Positioning, Brand Identity, Brand Management, Brand Equity, Corporate Branding, Project Branding, Visual Identity, Brand Communication, Brand Guidelines, Brand Consistency, Brand Awareness, Brand Recall, Brand Reputation, Brand Storytelling, Brand Promise, Brand Voice, Brand Assets, Brand Differentiation, Brand Perception, Brand Metrics, Brand ROI, Brand Loyalty, Brand Trust, Brand Experience, Brand Architecture, Digital Branding, Sustainable Branding, Emotional Branding, Authentic Branding, Rebranding, AI in Branding, Logo Design, Color Palette, Typography, Brand Messaging, Brand Narrative, Brand Roadmap, Brand Governance, Employer Branding, Thought Leadership Branding, Real Estate Branding, High-Rise Branding, Commercial Project Branding, Retail Project Branding, Mixed-Use Development Branding, Luxury Real Estate Branding, Corporate Office Branding, Mall Branding, Retail Leasing Branding, Tenant Attraction Branding, Investor Branding, Developer Branding, Project Launch Branding, Pre-Construction Branding, Site Branding, Experience Center Branding, Sales Gallery Branding, Hoardings and Signage, Fence Wraps Branding, Jobsite Signage, Environmental Graphics, Wayfinding Systems, Skyline Branding, Iconic Tower Branding, Place-Making, Aspirational Branding, Project-Level Branding, Portfolio Branding, Brand-Focused Case Studies, Video Walkthroughs, Before-and-After Visuals, Brand-Aligned Social Media, Brand-Driven Content Marketing, High-Rise Construction, Commercial Construction, Retail Construction, Mixed-Use Development, Commercial Buildings, Retail Complexes, Office Towers, IT Parks, Shopping Malls, Urban Infrastructure, Commercial Real Estate, Retail Real Estate, Property Development, Construction Management, Architecture and Design, Sustainable Buildings, Green Building, Smart Buildings, LEED Certification, WELL Certification, BREEAM Certification, Biophilic Design, Vertical Urbanism, Transit-Oriented Development, TOD Projects, Adaptive Reuse, Grade A Office Space, Class A Commercial Buildings, Anchor Tenants, Gross Leasable Area, Net Lettable Area, Commercial Leasing, Office Space for Lease, Retail Space for Rent, Commercial Property Marketing, Construction Marketing, Local SEO, Google My Business, Content Marketing, Portfolio Showcase, Project Timelines, Safety Standards, Community Impact, Stakeholder Engagement, Investor Relations, PropTech Branding, Smart Building Technology, BIM Marketing, Facade Branding, Curtain Wall Design, Milestone Marketing, Groundbreaking Campaigns, Topping Out Branding, Handover Marketing, FF&E Branding, Speculative Suites Branding, Experiential Marketing, VR Walkthroughs, Virtual Tours, Lead Generation, Lead Nurturing, Sales Funnel Management, CRM Integration, Account-Based Marketing, Data-Driven Marketing, Campaign ROI, Market Segmentation, Buyer Persona Development, Urban Development Marketing.
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