
Before Applying For This Position, Please Read Full Description Carefully....
- Manage day-to-day social media activities across Instagram, Facebook, X, LinkedIn, YouTube, and other relevant platforms.
- Develop and maintain daily, weekly, and monthly social media content calendars.
- Create, curate, schedule, and publish posts, captions, stories, reels, carousels, graphics, videos, and live updates.
- Promote breaking news, articles, videos, digital stories, and editorial content across social platforms.
- Write engaging captions, headlines, hooks, hashtags, keywords, and CTAs tailored to each platform.
- Repurpose editorial and news content into social-first formats for different digital channels.
- Increase audience reach, engagement, followers, website traffic, viewership, and brand visibility.
- Monitor and respond professionally to comments, DMs, mentions, and audience interactions.
- Plan and execute interactive content including polls, Q&As, contests, live sessions, and trending initiatives.
- Research and monitor social media trends, trending topics, hashtags, algorithms, and platform updates.
- Monitor competitor social media activities, content strategies, and audience engagement.
- Identify opportunities to leverage viral content, memes, trending formats, and breaking-news trends appropriately.
- Track key social media KPIs including reach, impressions, engagement, follower growth, clicks, CTR, video views, and traffic.
- Analyse social media performance and identify content trends, audience preferences, and growth opportunities.
- Prepare regular social media performance reports with actionable recommendations.
- Test and optimize content formats, captions, hashtags, creative approaches, and posting schedules.
- Collaborate with editorial, creative, graphic design, video, marketing, and digital teams.
- Ensure consistent brand voice, tone, messaging, and visual identity across all social platforms.
- Support digital marketing campaigns, promotional campaigns, launches, and brand initiatives.
- Assist with paid social media campaigns, audience targeting, campaign optimization, and performance monitoring.
- Coordinate influencer collaborations, partnerships, and digital outreach activities when required.
- Stay updated with social media tools, technologies, algorithms, features, and industry best practices.
- Ensure timely publishing and rapid social media updates, particularly during breaking-news situations.
- Maintain high standards of content accuracy, professionalism, brand safety, and audience communication.
- Continuously develop and implement data-driven social media strategies to strengthen the Company’s overall digital presence and audience growth.
- Social Media Management. Manage Instagram, Facebook, X (Twitter), LinkedIn, YouTube, Threads, and other relevant platforms.
- Social Media Strategy. Develop and execute platform-specific strategies to increase reach, engagement, followers, traffic, and brand visibility.
- Content Planning & Calendar Management. Create and manage daily, weekly, and monthly content calendars aligned with news cycles, campaigns, and digital priorities.
- Content Creation & Curation. Create, curate, adapt, and publish posts, graphics, Stories, Reels, carousels, short videos, and live updates.
- Copywriting & Creative Writing. Write engaging captions, headlines, hooks, CTAs, short-form scripts, and platform-specific social copy.
- News & Editorial Content Promotion. Promote breaking news, articles, videos, digital stories, and editorial content across social media channels.
- Hashtag & Social SEO. Research and optimize hashtags, keywords, tags, and social SEO elements to improve content discoverability.
- Audience Engagement & Community Management. Manage comments, DMs, mentions, audience queries, and interactive activities to build online communities.
- Trend & Viral Content Identification. Identify and leverage trending topics, memes, viral formats, hashtags, audio trends, and current affairs.
- Graphic Design & Video Editing. Use tools such as Canva, Photoshop, CapCut, InShot, or Premiere Pro to create social-first visual and video content.
- Social Media Analytics & Reporting. Track and analyse reach, impressions, engagement, follower growth, CTR, video views, retention, and website traffic.
- Content Performance Optimization. Use analytics and audience insights to optimize content formats, captions, hashtags, creative approaches, and posting schedules.
- Social Media Scheduling & Management Tools. Use Meta Business Suite, Buffer, Hootsuite, Later, Metricool, and native platform scheduling tools.
- Paid Social Media & Campaign Support. Understand post boosting, paid campaigns, audience targeting, campaign monitoring, and basic optimization.
- Creativity, Communication & Attention to Detail. Demonstrate strong creative thinking, communication, proofreading, accuracy, and brand consistency.
- Cross-Functional Collaboration & Agility. Work effectively with editorial, journalism, creative, video, marketing, and digital teams while responding quickly to breaking news and changing trends.
Knowledge School of Whiteice Network (KSWN)
Minimum 2 to 4 Years of experience in Social Media Management / Social Media Marketing / Digital Media / Content Management / Digital Content Promotion / Social Media Content Creation can apply. Candidates with experience in News Channels, Television Broadcasting, Digital News Platforms, Media Houses, Publishing Houses, Digital Marketing Agencies, or Social Media Teams will be given priority. Hands-on experience in Social Media Management, Content Planning, Content Calendar Management, Copywriting, Caption Writing, Hashtag Strategy, News & Editorial Content Promotion, Audience Engagement, Community Management, Trend Research, Reels & Short-Form Content, and Social Media Analytics is essential. Experience with Instagram, Facebook, X (Twitter), LinkedIn, YouTube, Threads, Meta Business Suite, YouTube Studio, LinkedIn Analytics, Google Analytics, Canva, CapCut, Hootsuite, Buffer, or similar social media tools will be an added advantage. Priority will be given to candidates having experience in News & Current Affairs, Breaking News Promotion, Digital News Content, Viral & Trending Content, Reels & Shorts, YouTube Content, Social Media Campaigns, Multi-Platform Content Publishing, Community Management, Social Media Reporting, Audience Growth, and Digital Media Technologies.
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