Job Overview
- Develop and execute a comprehensive, data-driven social media strategy aligned with marketing goals for brand awareness, lead generation, and direct bookings.
- Create and manage a robust content calendar highlighting destinations, offers, and campaigns across Instagram, Facebook, TikTok, LinkedIn, X (Twitter), Pinterest, and YouTube.
- Maintain a consistent, premium, and aspirational brand voice and visual identity.
- Produce high-quality visual and written content showcasing luxury travel experiences and exotic destinations.
- Craft compelling captions and travel stories that inspire wanderlust and highlight the company’s service quality.
- Collaborate with marketing, design, and video production teams for creative content development.
- Curate and reshare user-generated content (UGC) to build authenticity and trust.
- Engage daily with followers through comments, messages, and mentions across all platforms.
- Manage community interactions and respond promptly to inquiries and feedback.
- Conduct social listening to monitor trends, brand mentions, and competitor activities.
- Build and nurture a passionate traveler community through engagement and storytelling.
- Identify and collaborate with travel influencers and content creators to promote destinations and travel packages.
- Plan and manage paid advertising campaigns on Meta, Google, and other social media platforms.
- Optimize paid and organic campaigns based on data insights for maximum reach and conversions.
- Track and report social media metrics including engagement rate, follower growth, referral traffic, and conversions.
- Analyze campaign performance and provide actionable insights for improvement.
- Conduct competitor analysis to benchmark and identify new opportunities.
- Monitor website referral traffic from social channels and improve click-through rates (CTR).
- Measure and report ROI on all social media campaigns and initiatives.
- Maintain strong alignment with the marketing team to ensure consistent branding and campaign integration.
- Stay up-to-date with emerging social media trends, platform updates, and travel industry insights.
- Ensure all social media content aligns with the company’s tone, messaging, and aesthetic standards.
- Coordinate promotions, contests, and interactive campaigns to increase engagement.
- Manage influencer contracts, budgets, and deliverables for sponsored collaborations.
- Ensure timely responses to customer inquiries and maintain high service standards.
- Prepare periodic performance reports with KPIs such as engagement, traffic, conversion rate, and share of voice.
- Use analytics tools like Meta Business Suite, Hootsuite, Google Analytics, and Sprout Social for reporting.
- Collaborate with SEO, sales, and advertising teams to align social media with broader marketing goals.
- Demonstrate strong communication, teamwork, and problem-solving skills.
- Maintain attention to detail and uphold a luxury brand aesthetic across all social outputs.
- Apply creative storytelling techniques to highlight premium experiences and travel packages.
- Ensure continuous optimization of ad targeting, content strategy, and engagement tactics.
- Drive measurable growth in social media followers, engagement, and brand visibility.
- The candidate must have strong expertise in developing and executing effective social media strategies across multiple platforms.
- They should possess excellent skills in content creation, curation, and storytelling to engage and inspire audiences.
- A strong understanding of social media marketing principles and campaign planning is required.
- The candidate must demonstrate proficiency in managing paid advertising campaigns on Meta, Google, LinkedIn, and YouTube.
- They should have solid knowledge of analytics tools such as Meta Business Suite, Hootsuite, Buffer, Sprout Social, and Google Analytics.
- The ability to interpret data, analyze metrics, and generate actionable insights for campaign optimization is essential.
- The candidate should have strong copywriting and communication skills to craft engaging captions and posts.
- A good sense of visual communication and design aesthetics is important to maintain a premium and consistent brand image.
- Basic knowledge of graphic design and video editing tools such as Canva or Adobe Creative Suite is desirable.
- The ability to manage online communities and foster meaningful audience engagement is required.
- The candidate should be experienced in influencer marketing and collaborations with travel bloggers and content creators.
- Excellent communication, presentation, and interpersonal skills are necessary to engage with diverse audiences.
- Strong problem-solving and decision-making skills are required to manage challenges under tight deadlines.
- The candidate should demonstrate creativity and innovation in planning and executing campaigns.
- Familiarity with SEO principles and their integration with social media strategies is beneficial.
- The ability to maintain brand voice consistency and uphold company identity across all platforms is crucial.
- The candidate must have strong time management, multitasking, and organizational skills to handle multiple campaigns simultaneously.
- Collaboration with cross-functional teams such as marketing, sales, and design is expected to ensure campaign alignment.
- The candidate should be capable of conducting competitor analysis and staying updated with the latest trends and algorithm changes.
- Experience in managing social media scheduling tools and content management systems (CMS) is advantageous.
- The candidate must demonstrate adaptability to evolving digital trends and emerging social media platforms.
- A customer-centric mindset and the ability to respond professionally to comments, reviews, and inquiries are essential.
- The candidate should have a deep understanding of audience behavior within the travel and tourism industry.
- Strong organizational and leadership skills are required to manage workflows and coordinate with team members.
- The ability to analyze performance reports and present findings effectively to management is important.
- The candidate should have dependability, self-motivation, and a positive attitude towards achieving business goals.
- Attention to detail and consistency in maintaining the quality of posts and brand reputation is mandatory.
- The ability to work collaboratively within a team and maintain respect for colleagues and leaders is vital.
- The candidate should possess flexibility and openness to learn new technologies and processes quickly.
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